Home News Women often have excellent ideas, but they lack the courage to implement them, says the author of the #HolkyzByznysu project

Women often have excellent ideas, but they lack the courage to implement them, says the author of the #HolkyzByznysu project

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Women often have excellent ideas, but they lack the courage to implement them, says the author of the #HolkyzByznysu project

Pnine years ago, three women – Lucie Audi, Pavlína Louženská and Aneta Martinek – founded a Facebook group #Girls from Marketing. They began to help women break through in the marketing environment, to associate and connect with each other. Over the years, they have turned a non-profit group into a successful business.

It offers training, mentoring or several-month academies focused on, for example, social networks or digital marketing. Last year the company had a turnover of 20 million. And in February of this year, the founders came up with a new project #HolkyzByznysu, in the framework of which they want to create the largest educational platform for Czech businesswomen.

“Women are very often discouraged by the fact that they think they don’t have enough knowledge, they’re not good enough, and they’re afraid of failure. We give them a helping hand,” says one of the founders, Lucie Audi, in an interview. #HolkyzByznysu participates in the content of the HN conference called TOP women of the Czech Republic.

Why did you come up with the #HolkyzByznysu project? Is it even needed?

V #Girls from Marketing we also had an academy for future female founders. It was for women with a dream to start a business or realize something. Over 200 future female founders have passed through our hands and we have implemented more than 70 projects. Thanks to this, we also experienced in practice the statistic that only six percent of women in the Czech Republic think that their business idea has a chance of success. We have often encountered that they have excellent and useful ideas, but they lack the courage to implement them, a helping hand, finance or knowledge. After marketing, business is our second biggest topic, which is why last year we started thinking about building a second educational platform, and business was the obvious choice.

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  • What is the goal of the #HolkyzByznysu project.
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