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Bangladesh Brand Forum awarded the best brands of the country

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Bangladesh Brand Forum has awarded the best brands of the country. Bangladesh Brand Forum announced the names of the winners of the 15th Best Brand Award yesterday Saturday at a hotel in the capital. This year, the Most Loved Brand or Country’s Best Brand Honorary Award was given to 40 brands in 40 different categories.

Also 15 brands were awarded ‘Overall Top 15 Most Loved Brands of Bangladesh’. An award titled ‘Most Emerging Brand of Bangladesh’ was also given at this event. A total of 56 awards were presented at the Best Brand Awards 2023 organized in partnership with NSearch Limited and in association with The Daily Star. The event also announced the 2nd and 3rd most loved brands in 40 categories based on the survey data.

Among the overall top 15 brands in Bangladesh, local brands continue to dominate. This year Bikash got the status of best brand. Randhuni and RFL Houseware bagged the titles of the second and third most popular brands in the country respectively.

Other brands in this list are – Grameenphone, Ispahani Mirzapur, Sapna, Daraj, Parachute Advanced, Sunsilk, Close Up, Coca Cola, Maggi 2 Minute Noodles, ACI Pure Salt, Lux and Samsung Mobile.

Nagad was awarded ‘Most Emerging Brand of Bangladesh’ for ensuring the most upward growth for the last 3 consecutive years on the basis of Brand Equity Index.

The award is given to recognize brands that have established themselves at a meaningful level in terms of business value and contribution to consumer lives.

Ensearch Limited conducted a survey to select the best brand of the year. The survey was conducted in both urban and rural areas of eight divisions of Bangladesh. A total of 10,000 people were interviewed with an equal percentage of men and women. Khandkar Samina Afrin, Managing Director of NSearch Limited explained the methodology of Best Brand Award 2023 in a detailed discussion.

Bangladesh Brand Forum Director and Creative Editor Nazia Andalib Prima said, ‘Brands play an important role in the lives of consumers. A brand’s journey of growth also increases its responsibility towards its business as well as country and society. The event recognizes those brands that have contributed immensely not only to their business but also to the growth of the entire nation and economy Bangladesh Brand Forum aims to inspire the nation.’

Nazia Andalib said, ‘I believe this award will inspire all brands active in Bangladesh to do better, and above all inspire the entire nation.’

Since 2008, Bangladesh Brand Forum started the journey of Best Brand Award to inspire and honor the domestic and international brands present in Bangladesh. In more than a decade, the event has become the top branding honor of the country. The Best Brand Award is organized to celebrate the success achieved through the dedicated efforts of the best brands in the country.

Ensearch Limited was the partner of Best Brand Award-2023 organized by Bangladesh Brand Forum. Strategic partner Bangladesh Creative Forum; Knowledge Partner Marketing Society of Bangladesh; The Technology Partner is Amra Technologies Limited and the PR Partner is Backpage PR.



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