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Audi heads straight towards F1

Audi heads straight towards F1

PIt seems like a very distant future… but it is not so far away. And so Audi He has set out to prepare his arrival in F1 in the best possible way. The brand with the four rings has dispelled doubts (there were rumors in the paddock of a possible withdrawal of the German giant) and has confirmed that it plans acquire a 100% stake in the Sauber Group.

For now, the firm led by the CEO, Gernot Dllnerhas decided to put Audi’s F1 program at the head of Oliver Hoffmann. While Andreas Seidl be the team manager.

After announcing these movements in its organizational chart, Manfred DssChairman of the Supervisory Board of AUDI AG, said: “The entry into F1 is not only the pinnacle of Audi’s successful history in motorsport, but also a sporting challenge as great as a financial commitment. By bringing together the responsibilities of Oliver Hoffmann and the complete acquisition of the Sauber Group, we are accelerating our preparations for the 2026 season“.


Flowers for Seidl

For its part, Oliver Hoffmann He stated: “Motor racing, and in particular F1, is my great passion. I am convinced that by combining responsibilities and taking over 100% of the Sauber Group, we will further accelerate our preparations for the launch in 2026. I am pleased that we have been able to secure the services of Andreas Seidl as CEO of the Audi F1 team. He is exactly the right man for our ambitious plan. “Thanks to his extensive experience in leadership positions at the manufacturer and in the F1 team, he will make a significant contribution to Audi’s F1 project.”

For his part, Seidl has launched a speech in which he suggests that they do not fall into the Great Circus to be mere troupes: “I am looking forward to leading Audi in F1 together with a highly motivated team as CEO of the Audi F1 Team. We have a clear roadmap on how we want to be competitive in both Hinwil and Neuburg.. We have ambitious goals. “The realization of these is underway and will be further accelerated through the complete acquisition of Sauber by AUDI AG.”


Let us remember that Audi will debut in the F1 World Championship in 2026 with the entry into force of the new technical regulations for engines. Meanwhile, Sauber will continue using the power unit it supplies Ferrari. And, on the other hand, we must keep in mind that the German manufacturer has on its list of candidates to occupy one of its two pilot positions Carlos Sainzwhose contract with the Maranello squad expires at the end of 2024. That being said, the team from Madrid already had Seidl as its boss when he was a member of the McLaren ranks.